(Datorama is Salesforce Marketing Cloud’s marketing intelligence platform.) The integration allows marketing staff to receive notifications of changes to marketing materials. Integration of Salesforce Service Cloud enables the creation of Slack channel “swarms” for quick resolution of customer problems.Īnd for marketing staffers there will be access to information from Datorama within Slack.

Automated daily briefs provide sales staff with a personalized list of tasks, meetings, and deals.įor customer service teams, integration with Salesforce Service Cloud will enable the creation of Slack channel “swarms” to resolve customer problems quickly, while an “expert finder” feature can “automatically identify” staff equipped to help with high-priority cases “based on availability, capacity, and skills.” Salesforce With Slack-First Customer 360, sales reps will be able to access and update Salesforce records with “digital deal rooms” in Slack Salesforce cited a study from Forrester Consulting that suggests sales cycles are 15% faster when using the team collaboration app.

Salesforce to slack integration